телебачення

Історія створення та виникнення українського телебачення

Поділитися У статті відображено історію створення та розвитку телебачення України, зокрема, яскраво описано передумови та етапи його становлення і подальшого розвитку. Здійснено аналіз перших незалежних мовних компаній в державі. Особливу увагу звернено на формування і розвиток саме українського телепростору. Поділитися

Експлікація розважальних телевізійних проектів в Україні (на прикладі телеканалу СТБ)

Поділитися У статті охарактеризовано деякі з розважальних проектів на телеканалі СТБ, зокрема окреслено їх основні особливості та істотні відмінності. Також здійснено аналіз логотипів розважальних шоу на СТБ як елементу реклами на основі семіотичного аналізу їх кольорової гами. Особливу увагу звернено…

Особливості соціальної реклами на українському телебаченні

Поділитися У статті подано трактування поняття «соціальна реклама». Окреслено основні переваги та недоліки соціальної реклами на телебаченні. Визначено основні особливості розвитку соціальної реклами на українському телебаченні. Поділитися

Основні канали комунікації під час інформаційного супроводу

Поділитися У статті проаналізовано основні канали для здійснення інформаційного супроводу. Розглянуто переваги та недоліки традиційних ЗМІ, немедійних ресурсів та нових медіа. Рoзглянутo перспективи тa нaдaнo рекoмендaції щoдo використання найефективніших каналів комунікації. Ключoві слoвa: канали комунікації, інформаційний супровід, Інтернет, радіо, телебачення,…

Роль телебачення уформуванні суспільної думки

Поділитися У статті висвітлено феномен телебачення у сучасному медіа-просторі. Визначено його унікальність у комунікаційному процесі в ЗМІ. Визначено  функції сучасного телебачення. Також висвітлено деякі історичні фактори щодо тенденції розвитку телебачення і тележурналістики, визначено роль телебачення у формуванні іміджу громадської організації.…

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