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Методи оцінювання ефективності телевізійної реклами

Поділитися У статті розглядаються методи оцінки ефективності телевізійної реклами та низка показників, які визначають психологічну ефективність реклами. Поділитися

Психологічні аспекти сприйняття рекламного образу

Поділитися У наш час високих технологій інформація стала чи не найдорожчою річчю. Люди платять гроші, щоб отримати інформацію, або ж навпаки – щоб надати її суспільству. Одним зі способів такого надання інформації є реклама. Причому реклама не у вузькому сенсі,…

ГЕНДЕРНИЙ АСПЕКТ РЕКЛАМИ НА СТОРІНКАХ ДРУКОВАНИХ ЗМІ

Поділитися У статті здійснено лінгвістичний аналіз рекламних текстів, опублікованих на сторінках друкованих ЗМІ, через призму гендерної проблематики. В статье произведен лингвистический анализ рекламных текстов, опубликоавнных на страницах печатных СМИ, с позиций гендерной проблематики. Поділитися

Когнітивні моделі дослідження ефективності реклами

Поділитися У статті з’ясовано суть поняття «ефективність реклами» та подано загальну характеристику моделей вивчення ефективності рекламної комунікації. Головна увага зосереджена на розгляді когнітивних моделей дослідження ефективності реклами та аналізі різних підходів до їх вивчення. В статті висвітлено суть теорії когнітивного…

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