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Особливості білл-бордової політичної реклами у виборчому процесі на сучасному етапі

Поділитися На сьогодні виборчий процес неможливо уявити без використання передвиборчої агітації, яка, в свою чергу, включає в себе використання різних видів політичної реклами. Одним із видів політичної реклами є білл-бордова реклама. На сучасному етапі вона займає одне із головних засобів…

Гендерні норми та стереотипи в українській телевізійній рекламі

Поділитися У статті аналізуються стереотипи телевізійної реклами з гендерного аспекту на українських каналах телебачення. Визначено найбільш типові прототипи чоловіків та жінок у телерекламі, виявлено тенденції сучасної реклами з гендерного аспекту. The article analyzes the stereotypes of TV advertising on gender…

Особливості української політичної реклами в 2012 р.

Поділитися У статті розглянуто особливості політичної реклами, яку використовували політичні лідери 2012 року та наявність в ній маніпулятивних технологій. The article considers the importance of political advertising slogan and analyzes linguistic aspects of political parties’ slogans on example of parliamentarian…

Використання прихованої реклами сучасними торговими марками на телебаченні

Поділитися У статті визначені основні види Product placement та охарактеризовано його основні властивості. Також виявлено і проаналізовано специфіку розміщення прихованої реклами на телебаченні та методику застосування Product placement, у сучасних розважальних телевізійних шоу українського виробництва. The study identified the main…

Сучасні засоби і заходи промоушн кінопродукції

Поділитися У статті визначено та описано основні сучасні засоби і заходи як інструменти промоушн-кампанії при просуванні кінопродукту. Також виділено канали промоушн, через які відбувається просування кінострічок. Систематизовано інструменти промоушн фільму за каналам їх поширення. The article defines and describes the…

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