імідж

Сутність, структура та формування іміджу ВНЗ

Поділитися У статті окреслено сутність поняття «імідж ВНЗ». Розглянуто структуру іміджу ВНЗ. Проаналізовано етапи формування іміджу ВНЗ. Ключові слова: імідж, ВНЗ, імідж ВНЗ. Поділитися

Рoль флешмoбів у фoрмувaнні іміджу вищoгo нaвчaльнoгo зaклaду (нa приклaді Нaціoнaльнoгo універcитету «Оcтрoзькa aкaдемія»)

Поділитися У статті рoзглянутo cпецифіку викoриcтaння cпеціaльних пoдій в вищoму нaвчaльнoму зaклaді. Такoж oпиcано хapaктерні ocoбливocті «event– management», його ocнoвні напрямки, визначено кoмунікaтивну ефективніcть дocліджувaнoгo інcтрументaрію. Зaзнaчена рoль флешмoбів у фoрмувaнні іміджу вищoгo нaвчaльнoгo зaклaду (нa приклaді Нaціoнaльнoгo універcитету «Ocтрoзькa…

Вплив іміджу футболіста на його спортивну кар’єру

Поділитися В статті з’ясовано такі поняття як «імідж», «імідж спортсмена» та «імідж футболіста». Визначено значення та вплив іміджу на спортивну кар’єру спортсменів, зокрема футболістів. Також проаналізовано основні фактори, які позитивно чи негативно впливають на імідж футболіста. Поділитися

Імідж України в центральних газетах Росії «Независимая газета» та «Российская газета» (2010-2013 рр.): контент-аналітичне дослідження

Поділитися У статті обґрунтовується необхідність використання методу контент-аналізу для дослідження різноманітних явищ та процесів. Зроблено контент-аналітичне дослідження іміджу України в друкованих засобах інформації Росії. Поділитися

Особливості використання маніпулятивних технологій у друкованих ЗМІ як чинника формування іміджу державних службовців

Поділитися У статті висвітлено особливості використання друкованих ЗМІ як чинника формування іміджу державних службовців. Також виокремлено основні маніпулятивні технології, які використовуються сучасними друкованими ЗМІ. Висвітлено результати проведеного контент-аналізу друкованих ЗМІ протягом періоду з 01.09.13 р. до 01.02.14 р. The article highlights the characteristics…

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